In 2006, Premier Holidays made the decision to focus on providing the Irish travel consumer with a high-quality villa holiday option to meet the growing demand for European villa holidays.
"The Irish market was something that we traditionally viewed as secondary and even coincidental to our UK marketing efforts. In the recent few years, the Irish market has grown considerably and travel organisations have been slow to offer the Irish travel consumer with high-quality, tailored options in the villa holiday niche," says Ian Fox of Premier Holidays. "We are really taking the Irish market very seriously by promoting ourselves directly to Irish clients and developing some very strong trade relationships."
Since establishing the premier-holidays.ie web site in 2006, the site has grown to become the most visible Irish villa holiday site - and the Premier Holidays brand is continuing to build in Ireland, based on a strong reputation for quality and service.
"Premier Holidays is uniquely positioned in the Irish market. The levels of customer service and quality that we provide, and the extremely high recommendation and referral rates that we achieve amongst our Irish customer base are helping us to grow in this market - probably more than our direct marketing efforts," says Fox.